UEFA Women’s
EURO 2022

Tournament Delivery

With the UEFA Women’s EURO 2022 brand being used for the majority of tournament communications, it was important that certain products and programs stand out within the same brand visuals. This was particularly important on the UEFA.com website and in email newsletters and other communications, where certain messages needed to grab attention against the WEURO brand.

To achieve this, we created distinct visual styles for the UEFA Women's EURO 2022 programs, including Hospitality, the Schools Program, Groups, and Volunteer promotions. We also provided creative direction to agencies and partners for the launch of the Schools Resource Program, which features a wide range of cross-curricular resources themed around the Women’s EURO.