UEFA Women's EURO 2022
finals draw

Tournament Delivery

The draw for the UEFA Women's EURO 2022 final tournament took place at Victoria warehouse in Greater Manchester on Thursday 28 October and was streamed live on BBC One. Special guests from the worlds of sport and music will came together to celebrate the pinnacle of the European women’s game and enjoyed live performances from Ellie Goulding and Ella Henderson.

"To reach this next level, we will raise standards across the bar," Nadine Kessler told the audience at Victoria Warehouse in Greater Manchester. "For the media, for the fans and particularly for the players…players whose skills, passion, power and personality will inspire a whole new generation of football-obsessed girls and boys and leave a legacy across [England], Europe and beyond.


Nadine Kessler:
"We can't wait to deliver a great EURO."

Acting as a brand guardian for the UEFA Women's Euro 2022 team I produced various key visuals for the final draw and worked in collaboration with various agencies to deliver a final draw show like no other. I gave creative direction across various branding opportunities around the Victoria Warehouse outside and inside the venue, from stage designs, red carpets to signs and posters.