Third Kit
20/21 Launch

Sports Retail Marketing

Ahead of the start of a new season, Nike has chosen to celebrate the ‘Air Max’ values of ingenuity, creativity and style through a collection of contemporary third kits that are made to make a statement on the biggest European football stage and on the streets across the continent.

The new kits take inspiration from the ways in which the Air Max has been welcomed into the heart of club culture and the entire campaign uncovers the unique ways in which the sneakers have influenced the look, feel and aesthetic of the biggest clubs in Europe.


The bright and bold passion of yellow

I creatively lead the implementation and delivery of all creative assets for the third kit based on Nike GFA teams art direction and toolkit.

Retouching player shoot photography, adding additional players to artwork and bringing the kit launch campaigns to life via Spurs club channels.