The Partner
Market Totems


Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets.

Vodafone's Partner Markets team works to form strategic alliances with local operators all over the world to market a range of global products and services that extend our reach into local markets.


Celebrating diverse partnerships

Vodafone needed a way to symbolise and celebrate the diversity and partnership of the there Partner Markets. The illustration below was there previous illustration for anything related to the Partner Markets.


A Symbol of Global Partnership

After studying nations branding and illustrations from a variety of sources and using my own personal experiences a lot of brainstorming and idea generating. I birthed the idea of Vodafone's own illustrative totems each designed for all five regions.

Totems to symbolise and celebrate the diversity and partnership of the Vodafone Partner Markets. One Totem designed for each of the five regions with its own illustration style to represent the region, but still having the same visual style to connect them all as one family.

I art directed and worked in collaboration with Illustrator Malika Favre

Agency Credit: Brand Union