Tobi Laniyan

Digital / Brand Designer

Tmall

Tmall is a B2C online shopping platform China’s very own Ebay, who wanted their mascot to be redesigned to position themselves as more fashionable and sophisticated online brand but still keeping to its heritage and roots as the heavenly/celestial cat. Drawing upon inspiration from traditional Chinese art & history I based the word heavenly and celestial as starting points for creating the brandmark.

  • Role: Design / Concepts
  • Client: Tmall
  • Agency: The Brand Union
  • Year: 2013

Project 01a
Tmall logo final concept
Project 01b
Sketches
Project 01c
Sketches
Project 01c
Examples
Project 01c
Examples