With the UEFA Women’s EURO 2022 brand being used for the majority of tournament communications it was important that certain products and programmes needed to stand out, albeit being in the same brand visuals. This was particularly noticeable on the UEFA.com website and on email newsletters and other communication where certain messages needed to get stand out against the WEURO brand.
Creating distinct visual styles for the following UEFA Women's EURO 2022 programmes which included Hospitality, Schools Programme, Groups and Volunteer promotions. Giving creative direction to agencies and partners for the launch of the schools resource programme which is packed full of cross-curricular resources which are all themed around the Women’s EURO.
WEURO Schools Programme
WEURO and LEGO resources