Tommy X Aries
Building The Hype
Advertising
- Creative Ideation
- Tommy & Aries Tour
- OOH
- Promotional Graphics
- Niantic Lightship
- Social Graphics
In this collaboration, Tommy Jeans embraces Aries' disruptive and eclectic style to re-interpret our nautical archetypes and hack our brand codes.
Both brands are rooted in street, past and present, and continue to push the boundaries of the culture into a new aesthetic.
This is Tommy, remade, remixed & hacked.
Lightship VPS
Using the power of Lightship VPS we proposed the use of nearby popular statues and sculptures in close proximity to the Tommy Flagship Store to tease the collections to the public in AR poster revealing a sneak peak of the collection.
