Third Kit
19/20 Launch
Sports Retail Marketing
- Launch Creative
- Implementation
- Digital
- Store / POS
- Retouching
Our 2019/20 third kit pays tribute to the Club’s heritage by bringing back the famous light blue shade synonymous with iconic players who helped carve the way for the Club’s future success.
First seen in one of our first shirts all the way back in 1885 - a shirt replicated for our 125 anniversary match in 2007 - light blue has featured regularly as a third kit since the 1980s. It has been worn by the likes of Hoddle, Ardiles, Perryman, Roberts, Allen, Sheringham, Keane, Defoe, King, van der Vaart and Bale. We wore light blue in the first leg of our 1984 UEFA Cup Final triumph.
The new kit, which we will debut later this month when our European campaign begins, is light blue from head to toe and features numerous nods to ‘90s jersey culture.
Retro, Sport, Fashion
I creatively lead the implementation and delivery of all creative assets for the third kit based on Nike GFA teams art direction and toolkit
Retouching player shoot photography, adding additional players to artwork and bringing the kit launch campaigns to life via Spurs club channels.
