Fresh from its N17 homecoming and the opening of a stunning new stadium, 2019 Champions League finalists Tottenham Hotspur head into the new campaign full of optimism and ambition. The club’s new kits are a sophisticated take on its traditional colors, a fitting ode to an iconic identity.
At home, the Spurs will wear pure white shirts, deep blue shorts and white socks. The shirt is framed by blue trim to the V-neck collar and sleeves. Within the trim, the word “Spurs” is subtly apparent and the club motto, “To Dare Is To Do,” is hidden inside the shirt. The shorts are completed by white detailing, and the socks feature a blue hoop and the word “Spurs” at the middle of the shin.
The Spurs away look makes a bold statement in deep navy with a vivid purple graphic — formed by jagged type lines reading “Spurs” — at the front of the shirt. “The away shirt combines blue and purple in a nod to famous kits from the past. "Importantly, just like the club, the word 'Spurs' only moves forward and upward within the shape of the graphic."
I creatively lead the implementation and delivery of all creative assets for both the home and away kit launches based off of Nike GFA teams art direction and toolkit
Retouching player shoot photography, adding additional players to artwork and bringing the kit launch campaigns to life via Spurs club channels.