Working with Major League Baseball (MLB) Europe in the lead-up to the London Series, we refreshed their suite of social assets, crafting two distinct styles and creating a fresh visual approach that taps into baseball culture. Additionally, we developed seasonal navigation and engagement templates for year-round use, tailoring bespoke assets for various executions and fan bases.
It was really cool to see fans engaging with the creative in the lead-up to the London Series and during the event, which we got to see in person. It was such a great experience on match day and during the festival across the London Series. Baseball is making its mark in the UK and kudos has to go the MLB London teams. Massive shout out to MLB Europe team for this great opportunity.
Nick Castellanos adds another on for the @Phillies 💣#LondonSeries pic.twitter.com/KH45SSQrNY
— MLB Europe (@MLBEurope) June 8, 2024